Expertise
Synovate in South Africa has widespread Consumer and Business to Business research experience.
Our Industry experience covers the following sectors:
Advertising; Automotive; Banking; Call Centre; CRM; Durables; Financial Services; FMCG; Government / Parastatal; Healthcare; Information Technology; Insurance; Logistics; Manufacturing; Media; Packaged Goods; Petrochemical ; Pharmaceutical / Healthcare; Retail / Wholesale; Shipping / Rail / Airlines; Social; Technology; Telecommunications; Tourism
Please click here to see our Global Industry Experience.
Marketing, advertising and communication issues frequently require specific South African research solutions to understand the issues thoroughly. At Synovate South Africa, we have established a number of solutions designed to address our local client’s complex needs.
Our South Africa solutions include:
- Customer satisfaction measurement
- Customer value management
- Organisational health assessment
- Brand health assessment
- Customer profiling
- Product quality assessment
- Custom research
Within Synovate, we have established a number of branded solutions designed to answer a client’s complex marketing, communication and advertising issues. These branded solutions have been designed to offer a global solution for clients. Specific researchers have built up expertise in the use and application of Synovate’s solutions and are able to advise on the full range of issues that they can investigate for you.
Our Global Branded solutions available here.
Within Synovate, a full range of data collection and analysis techniques have been adopted in order to complete a diverse range of research projects. These data collection techniques cover both qualitative and quantitative methods and enable researchers to approach any research issue using the most appropriate methodology. Within each of the Synovate regions, there are numerous experts who have significant experience of utilising these data collection techniques in the appropriate situations.
In order to understand and interpret the data fully, appropriate analysis techniques must be adopted. Analysts have experience working with the most advanced data analysis techniques in order to offer clients the most complete understanding of the issues involved.
To collect the information, in South Africa, we make use of:
- Computer enabled face-to-face interviewing (capacity to conduct 5 000 CAPI Interviews / month
- Computer enabled telephone interviewing (capacity to conduct 65 000 CATI Interviews / month)
- IVR (Interactive Voice Response) - ViewsCast
- Mystery Shopping
- Focus Groups (venues in JHB, PTA, CT and DBN)
- Web / Online Surveys
- HAPI - Handheld Assisted Personal Interviewing
Software used by Synovate South Africa for analysis includes:
- SAS (for large scale tracking studies and data mining)
- SPSS Dimensions Suite
- Quantum (for custom research)
Customised HTML and XML reports are written to ensure the best use of the research by our clients.
Synovate South Africa are experts at in-depth analysis of research.
Data mining refers to the process of discovering hidden patterns and relationships in order to:
- increase clients' ability to use this information
- to improve their competitive position
- to improve their profitability
Business needs that can be addressed by data mining include:
- Understanding relationships of purchase behaviour with attitudes, needs and targetable consumer characteristics
- Distinguishing between potentially profitable and unprofitable customers
- Predicting customer churn / Improve customer retention
- Developing more profitable marketing campaigns
- Improving quality and quantity of customer acquisitions
- Developing new products / services to meet needs of existing and potential customers
- Targeting and cross-selling products and services to segments of customers and prospects that result in maximum profit
- Preventing fraud
- Predicting outcomes