Where appointed, Synovate Aztec acts as a data agent to retailers who wish to sell their data.

Synovate Aztec will be responsible for formatting the data in a releasable state, delivering the data to clients and where appropriate collecting raw data fees.

This service can also include reporting back to the retailer. In this case, databases and reports can be customised depending on the needs of the specific Retail Client.

Synovate Aztec's Data Agency Services focus on both sides of the agent's responsibilities.

Delivering data products to customers that are valuable, products are directed at enabling them to develop, monitor and communicate their strategies and issues to retailers. For example, products that generate continuity of business and innovations that generate new business. Meeting the information needs of the principle. Synovate Aztec places easy to use software and simple, customised reports in the hands of operational, managerial and executive levels of the business. Tools like Temple, Temple for Excel and Temple for Powerpoint. The same tools and the same data that is presented by customers.

The result is a common language that makes doing business simpler. For more information on this please contact our Synovate Aztec Retailer Services Director, Harley Caryer on +27 21 700 7420.